Cuban Eyes Multiformats
HD-DVD Releases, Original Programs on Drawing Board
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Digital Strategy in Play
Industry, Lawmakers Fear Plan Will Anger Consumers Unless Costs Are Slashed
Study Pans a la Carte
| Cable | FCC Says Price Shift Would Cost Consumers
Voom Could Be on Road to Doom
Slow Sub Growth Hampers Cablevision Spinoff
Disney Hopes for Big Payoff
| Finance | Iger: Surprise Hits Point Way to Profit
‘MNF’ Next Indecency Target
Review Expected After 50,000 Complaints About ‘Desperate Housewives’ Promo Flood Agency
Oscars Telecast Racking Up Ads
| Advertising | ABC Adds L’Oreal, Gets Premium Prices for Spots
P&G Cuts Back on TV Spots
| Advertising | Marketing Giant Reduces Buys in Broadcast, Cable, Syndie
A Guide to Developing a Media Plan
For the Uninitiated Who May Have Wondered How It’s Done, This Outline Says It’s All About Balancing Tradeoffs
‘Letterman’ Tops ‘Leno’
The combination of Howard Stern and Alanis Morissette as guests and a robust CBS prime-time Thursday lead-in helped “Late Show With David Letterman” score its best Thursday metered-market rating in 6½ years and its biggest overnight rating of the season,…