ABC May See Top NBA Ratings

Jun 2, 2009  •  Post A Comment

ABC is expected to benefit from continued high ratings for the NBA broadcasts as the NBA finals between the Los Angeles Lakers and Orlando Magic begin Thursday on the network, Daily Variety says.

TNT, which aired 43 playoff games, recorded a 23% jump in viewers 18 to 49 compared with last year’s playoffs for the Eastern Conference Finals and a 43% surge in total viewers, the trade paper says.

—Aimee Picchi