NBC Increasing Web Research

Jun 2, 2009  •  Post A Comment

NBC has tapped research firm New Media Strategies to develop more Web-based research as it prepares to market its summer and fall shows, Daily Variety reports.

The effort will analyze what viewers are saying about the network’s shows on social networking sites such as Twitter and Facebook and to measure which shows are creating a buzz, the trade paper says.

Such online chatter helped persuade NBC to renew "Chuck" and to save "Friday Night Lights," the publication points out.

—Aimee Picchi