TV Ad Spots See Smaller Declines

Jun 1, 2009  •  Post A Comment


The cost of television advertising spots is declining at a slower rate, Broadcasting & Cable reports, citing New York media buying agency TargetCast. The agency said the average cost of a 30-second ad in the first quarter slipped 3.7% to $126,204, compared with a decline of 15% in the fourth quarter of 2008, the trade paper says.

—Aimee Picchi