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Second Presidential Debate Draws 65.6 Million Viewers; One Cable Network Matches Its Largest-Ever Audience

The second debate between President Barack Obama and Republican candidate Mitt Romney drew 65.6 million viewers, just slightly down from the numbers for the first debate on Oct. 3, reports The New York Times’ Media Decoder. Millions more watched in…

Baseball Rain Delay Triggers ‘Total F Up’ for Fox and ‘X Factor,’ Sets Up Another Showdown Between ‘X Factor’ and NBC’s ‘The Voice’

Fox’s "The X Factor" and NBC’s "The Voice" will once again go head-to-head after a baseball rain delay caused Fox — after a series of glitches — to reschedule Wednesday’s episode, reports Deadline.com. Simon Cowell, the creator of "X Factor,"…

ABC Exec Migrates to NBC

Another top ABC executive is making the move to NBC, Deadline.com reports. Following the move two months ago by Jeff Bader, ABC’s top scheduler, his second-in-command, VP Steve Kern, will be joining Bader at NBC, the story reports. “NBC has…

Another Sponsor Bails Out on Tarnished Cyclist Lance Armstrong

A second major blue-chip sponsor has decided it can no longer have Lance Armstrong as a spokesperson for its product., afte ra major report came out last week linking the cyclist wide-ranging doping activities and stripped him of his seven Tour…

‘Suburgatory’ Character Jumps From the Show Into Ad Breaks — Is This the Future of the TV Business?

As part of a trend designed to get viewers of television programming to stick around for the commercials, ABC’s “Suburgatory” is letting a character from the show stray into commercials for Lowe’s, Advertising Age reports. “TV networks are allowing characters…

‘A Whole New Level of Integration’: Marketers Have a ‘Legendary’ Product Line to Launch — and a TV Strategy They Hope Will Be Legendary Too

Marketers Target and Neiman Marcus have formed a partnership on a new product line, and now they’re bringing in another partner: the ABC show “Revenge.” Advertising Age reports that the marketers, who are collaborating on a holiday collection, want to…

Why Jeff Zucker Might Leave ‘Katie’ Soon

Katie Couric’s syndicated talk show "Katie" has a search under way for a new producer amid speculation that executive producer Jeff Zucker plans to leave the show, reports Nellie Andreeva at Deadline.com. "I hear talks with potential candidates are under…

Freshman Talker ‘Steve Harvey’ Thriving on NBC O&O’s — but the Syndie Lead-In to ‘Harvey’ Appears to Be in Trouble

The new syndicated daytime talk show “Steve Harvey” has blossomed into a strong companion program and lead-in for “Ellen” on the NBC Owned Television Stations, with both the programs and the stations benefiting from the relationship, TVNewsCheck reports. But another…

Nike Dumps Lance Armstrong; Cyclist Resigns From Position as Chairman of Livestrong

Cyclist Lance Armstrong has been dropped by Nike, on the heels of Armstrong’s resignation from his post as chairman of of his cancer foundation Livestrong, Bloomberg BusinessWeek reports. The moves come one week after the U.S. Anti-Doping Agency released details…

‘Fashion Star’ Strike Settled

The strike on the NBC reality show "Fashion Star" ended four days after crew members walked off the job, reports the Los Angeles Times’ Show Tracker. Production was suspended Saturday when 75 crew members went on strike, but the strike…