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HBO Joins Comcast Test Wherein Paying Subs Can Watch Cable Programming Online

HBO is joining the trial run of Comcast’s “On Demand Online” service, which will allow subscribers to watch cable programming online as long as it is part of their cable packages, B&C reports. HBO, and its sibling service, Cinemax, will provide about…

‘High School Musical’ Star Who Apologized for a Nude Pic Plays Hooker in New Film, Says She’ll be Wearing ‘Not a Whole Lot of Clothes’

Vanessa Hudgens, 20, star of all of Disney’s "High School Musical" TV and theatrical movies, has taken on a more adult role. She’ll play a hooker in the film "Sucker Punch." “I’m playing a character named Blondie and it’s set…

Raging Controversy: Time For Sports Programming to Move to C3 Ratings? At Stake: Fate of an $8 Billion Market

With a letter that went out to clients last week from Nielsen Media Research to its clients, there’s a raging debate whether or not the $8 billion-plus live sports marketplace should move from live ratings to C3 ratings. The veteran…

“High School Musical” Star who Apologized for a Nude Pic Plays Hooker in New Film, Says She’ll be Wearing “Not A Whole Lot of Clothes”

Vanessa Hudgens, 20, star of all of Disney’s "High School Musical" TV and theatrical movies, has taken on a more adult role. She’ll play a hooker in the film "Sucker Punch." “I’m playing a character named Blondie and it’s set…

Here’s a First: Live Commercials in a Scripted Show

In what is believed to be a first for a scripted series, "Michael & Michael Have Issues" will feature live commercials during six of its seven episodes. The shows stars, Miichael Ian Black and Michael Showalter humorously wax poetic about…

GM to Sell Cars on eBay

General Motors is in discussions with eBay to let consumers in California buy cars online, the Associated Press reports. "GM CEO Fritz Henderson said the company is working on an ‘innovative new partnership’ with eBay Inc. to let consumers in…

Reseach Guru Leaving Interpublic After 27 Years; His Interests and Company’s Interests No Longer ‘Align’

Interpublic veteran Steve Sternberg is leaving Interpublic’s Magna unit effective July 15, Mediaweek reports. Sternberg has been at Interpublic for 27 years, and most recently has held the post of executive VP of audience analysis for its Magna unit, which is…

‘Electric Company’ Remake Gets Daily PBS Strip

PBS is giving its remake of “The Electric Company” a weekday strip beginning in September, Variety says. The show, which is the top-rated in the PBS Kids Go! block, had been running once a week. –Elizabeth Jensen http://www.variety.com/article/VR1118005899.html?categoryid=14&cs=1

‘Drop Dead Diva’ Best 18-49 and 25-54 Debut for Lifetime Since Premiere of ‘Army Wives’ in 2007

The debut of "Drop Dead DIva" on Lifetime last night drew a 1.6 rating among women 18-49, and a 1.9 rating among women 25-54, the network announced. The show was watched by 2.8 million viewers. —Chuck Ross

Neil Patrick Harris Officially To Host Emmys

Neil Patrick Harris, star of "How I Met Your Mother," will host the 61st Annual Primetime Emmys on Sept. 20th on CBS. "Mother," also airs on CBS, and Harris received a number of kudos for his recent turn hosting the Tony Award…