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Promax: Viewers Love Promos More than Paid Ads

Viewers would rather watch promotions for other TV shows than sit through advertisements for soap and soup. That’s the finding of a new audience analysis conducted by TV marketing association PromaxIBDA in association with TiVo’s StopIIWatch ratings service. According to…

David Carradine Movie Marathon Set for Spike Saturday

Spike TV will honor the memory of late "Kung Fu" star David Carradine this weekend with a movie marathon featuring three of his features. Carradine died last week in Thailand at the age of 72. Local police are investigating the…

‘Ruby’ Returns to Style Network July 5

The Style Network will debut the second season of "Ruby" on July 5. A one-hour special, "Ruby: The First 100 Pounds," will air on June 21. The new DVD "Ruby: A Journey to Lose the First 100 Pounds" will be…

Miss California Shocked by Firing, Says Pageant Was Trying to Get Her To Pose In Playboy and Star on a Reality Show

Carrie Prejean, Miss California, who was fired yesterday by USA pageant owner Donald Trump and K2 Productions, says she was asked by K2 to pose for Playboy and to appear on NBC’s “I’m a Celebrity…Get Me Out of Here,” both…

Carradine Placed Large Order at Sex Store Just 3 Weeks Before He Died

David Carradine, the former TV star who died under mysterious circumstances in Thailand during what has been characterized as participating in a sex game, made a large order at a sex toy shop in Tarzana, Calif. not long before he…

Jon’s Sordid ‘Steamy, Boozed-Filled Trip’ to Utah with Other Woman That Viewer’s Didn’t See

While viewers watching episode two of “Jon and Kate Plus 8” on TLC and saw Jon helping handicapped kids ski while wife Kate celebrated her birthday alone, his trip to Park City, Utah was really part of Jon’s “sordid double life,”…

‘Real Housewives’ Host Fourth Hour of ‘Today’ Next Week

Cast members of Bravo’s “The Real Housewives” will do a crossover on another NBC property, hosting the fourth hour of NBC’s “Today” show next week, says Broadcasting & Cable. They’ll fill in for a vacationing Kathie Lee Gifford. –Elizabeth Jensen

BMW to be Exclusive Sponsor of AMC’s ‘Mad Men’ Premiere

BMW will return to AMC’s “Mad Men” as the exclusive sponsor of the Aug. 16 premiere, says Mediaweek. The program will air with limited commercial interruption. –Elizabeth Jensen

Gordon Ramsey’s Mom Forces Him to Apologize for Sexist Rant About Pigs and Breasts

Gordon Ramsey, star of “Hell’s Kitchen” on Fox, after hearing how inappropiriate he had been from his mom, apologized for remarks he had made comparing a TV host in Australia to a pig with multiple breasts, says slashfood.com. —Chuck Ross

One Upshot of Digital Transition Friday: More Live TV on Mobile Phones

No doubt millions of homes are unprepared for TV’s digital transition tomorrow (June 12), but it’s an opportunity for Qualcom’s long-awaited live TV service for mobile phones, a Los Angeles Times blogger says. —Chuck Ross