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Integrated Campaigns Worth Overcoming Hurdles

The importance of running advertising campaigns both on television and on the Internet was underscored by a new survey that shows viewers spend a significant amount of time surfing the Web while watching primetime programming. “This trend of going online…

NBCU Takes a Look at Women and the Recession

NBC Universal has advice for marketers looking to reach women during the recession: Consumers now are looking for both value and optimism, and those messages are intertwined. With assets including cable networks Bravo and Oxygen and the Web site iVillage,…

Cablevision Offers Higher Speed Internet

Cablevision Systems said it will roll out a new $100 a month Internet service that will offer download speeds of up to 101 megabits per second, fast enough to download a high-definition movie in less than 10 minutes, Reuters reports….

Roiz Extends Role in ‘Caprica’

Sasha Roiz, who guest starred in the pilot of Sci Fi’s “Caprica,” has been tapped to extend the role as a series regular, the Hollywood Reporter says. He plays the brother of lead character Joseph Adama, the trade paper says….

Charges Dropped Against Howsam

Charges were dropped against ” Tudors” producer Gary Howsam, who was arrested in 2007 and accused of bank fraud and making false statements on a loan document, the Associated Press reports. “It’s a great day in my world,” Howsam tells…

McDonald Goes to the Dogs

Outside the office, Fox Business stocks editor Liz MacDonald visits hospitals with her pet therapy dogs, People Pets reports. “Sharon and Louie are really good at visiting with the elderly and disabled. Most of our visits are all about the…

MTV Plans Fall Run of ‘Hills,’ Adds 9 New Series

MTV announced Tuesday that its series “The Hills” will return in the fall and said it has greenlit nine new shows. Star Lauren Conrad is leaving “The Hills,” but MTV said the drama continues in additional season-five episodes that will…

NBC Tops Sports Emmys

NBC won nine awards at the 30th annual Sports Emmy Awards, more than any other network, Multichannel News reports. The network was followed by HBO with eight awards, and ESPN won four, the trade paper says. NBC won four Emmys…

DirecTV Creates Score Tracking Guide

DirecTV started an application called ScoreGuide on Monday that allows viewers to track live scores of sports events, Multichannel News reports. The company’s customers will see a small icon alerting them to the interactive application, which is available on DirecTV’s…

Dish Shuffles Executives

Dish Network announced it has reorganized its executives ranks as the satellite television operator seeks to improve subscriber growth, the Hollywood Reporter says. Chief financial officer Bernie Han has been promoted to chief operating officer and will oversee the company’s…