Besides the first-place winners in the CTAM On-Demand/Multiplatform Case Study Competition, three runner-up campaigns are being recognized at CTAM Summit ’08 in Boston this week: WWE’s Biggest Fan promotion, Cox Interactive on-Demand and Showtime’s “Dexter” and “Brotherhood” multiplatform sampling and…
Networks, Cable Outlets Know Kids Benefit If Parents Watch With Them
Offering Everything From Lower Prices to Expanded Choice, They Aim to Please
Comcast Reaches HD Goal Early
Increasingly Aggressive Promo Effort Pays Off
Out with the old, in with the new. That’s what cable companies will need to do over the next few years to increase the bandwidth necessary for more high-definition channels and video-on-demand choices in their effort to keep up with…
With economic bad news dominating headlines, high-definition television executives are betting TV’s comfort factor will keep increasing demand for HD programming, according to a panel of industry powerhouses. The Cable and Telecommunications Association for Marketing kicked off its 2008 convention…
After a series of TV series missteps that include “John From Cincinnati,” “The Comeback” and “Tell Me You Love Me,” the Los Angeles Times reports on HBO’s desperate need for a hit. And it’s for that reason the channel has…
Though he wasn’t an actual hologram, musician Will.I.Am talked to Entertainment Weekly about the experience of having his image beamed from Barack Obama’s victory celebration in Chicago to CNN’s studios in New York on Election Night. “Right after I walked…
Former “Saved by the Bell” and “Beverly Hills, 90210” star Tiffani Thiessen will co-star in USA Networks’ pilot “White Collar,” the Hollywood Reporter says. The actress will play Debbie, wife of the head of the FBI’s white-collar crime unit, to…