Marvel Studios presold cable rights of “The Incredible Hulk,” “Iron Man” and three other yet-to-be determined series to FX, Daily Variety reports. Under such agreements, cable companies pay license fees equal to about 11% of a movie’s domestic gross for…
DirecTV will offer all of the 37 NCAA basketball tournament games it’s including in its “Mega March Madness” pay-per-view package in high definition, Multichannel News says. The package for the tournament, which starts March 20, will cost $69, Multichannel News…
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Debbie Richman, top buyer at media agency OMD, has been named executive VP for ad sales at Lifetime Networks. Lifetime’s top ad spot has been vacant since Lynn Picard left the network last year. Ms. Richman will assume her new…
MTV ordered 10 episodes of reality series “Paris Hilton’s My New BFF,” which features the socialite teaching 20 contestants how to live a celebrity lifestyle, Television Week reports. Ms. Hilton’s previous reality show, “The Simple Life,” was canceled last year,…
Fox TV agreed to a two-year contract with the creators of FX’s “It’s Always Sunny in Philadelphia,” and ordered their news comedy pilot, “Boldly Going Nowhere,” Daily Variety reports. Fox TV chair Dana Walden said “Sunny” creators Rob McElhenney, Charlie…
DirecTV is adding a new channel specializing in masculine subjects such as boating, hunting and four-wheeling, Multichannel News reports. The Maximum Adventure Network, which has 11 hours of daily programming, was founded by Michael Khlar, who once led Men’s Outdoors…
Paris Hilton is back in the reality TV business, this time with MTV. The high-profile hotel heiress, who parlayed sex-tape notoriety into A-list celebrity with “The Simple Life” on Fox, will appear in a 10-episode series tentatively titled “Paris Hilton’s…