A little bit of success has new Lifetime CEO Andrea Wong turning up the competitive heat under the network’s staff for 2008. Shortly after Ms. Wong replaced Betty Cohen in April, Lifetime launched “Army Wives,” which proved to be the…
When the television industry decided to sell ads based on commercial ratings last spring, no one faced a bigger challenge than Hank Close, head of ad sales for Viacom’s MTV Networks. During the upfront negotiations, Mr. Close was able to…
The NBA is looking for a do-over on its cable channel. The basketball league last week signed a deal to have Turner Broadcasting operate its Web businesses as well as program and market the NBA TV cable network. NBA TV,…
Attendance, Ratings Gains Reflect Popularity
Red Bull has signed on to sponsor an original scripted series for IFC’s Web site. In a nod to the trend toward user-created content, the series will be developed from ideas that come from IFC’s new Media Lab Studios. An…
Service Offers Downloads for High-Speed Subs
Realistic-looking news bulletins from the future about flooding in New York and water emergencies in Southern California are part of a multifaceted campaign for an upcoming special on global warming on National Geographic Channel. The “bulletins” don’t mention the special,…
With Approval of WGA, SAG May Have the Season’s Most Star-Studded Awards Telecast
Jermaine Crawford is a charming and affirming antidote to the steady media diet of stars who are 15 going on lifelong, life-threatening tragedy. He’s merely 15 going on 16 with a few privileges that result from having been “born to…
Aim to Maintain Live Sports’ Hold on Viewers, Advertisers