Fox is launching a major viral marketing campaign for its sci-fi series “Fringe,” Variety reports. The campaign is tied to the upcoming Thursday episode, which introduces mysterious bald white men who are observing the show’s developments. The show has been…
YouTube said it will begin supporting videos in the full high-definition format 1080p, the Associated Press reports. The upgrade—YouTube currently only supports the 720p standard—will take place next week. Most users will still be restricted to uploading videos no longer…
The National Basketball Association ‘s NBA.com Web site has a new second-screen statistics feature that will be a live companion to the basketball games being shown on ABC, ESPN, TNT and NBA TV, reports B&C. NBA TV Companion will be jointly managed by the…
Discovery Communications spun out the news section on its Discovery.com into a stand-alone science and technology news site, reports The Hollywood Reporter. DiscoveryNews.com will cover such topics as the Earth, space, animals, dinosaurs, technology and archaeology. –Elizabeth Jensen .
Google is conducting a test of "skippable" pre-roll ads in YouTube videos that could help lead to a new advertising model, MediaPost reports. The test will determine if and when people watch the ads and provide Google with insight into who might skip an ad and what type…