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‘Fringe’ Going Viral This Week

Fox is launching a major viral marketing campaign for its sci-fi series “Fringe,” Variety reports. The campaign is tied to the upcoming Thursday episode, which introduces mysterious bald white men who are observing the show’s developments. The show has been…

Comcast’s Roberts Saw Content as Road to the Top

Comcast’s Brian Roberts will jump to the ranks of the media industry elite if his deal for NBC Universal goes through, the New York Times reports, in an analysis of how the 50-year-old worked his way to the top. The…

More Mergers for Wall Street in Wake of NBCU Deal?

Wall Street dealmakers are anticipating that a Comcast deal for NBC Universal could unleash a new wave of mergers and acquisitions activity, B&C reports. While the merger, if it takes place, will likely lead to the divestiture of some units…

Vivendi CFO Declines to Talk About NBCU

A much-anticipated Vivendi S.A. third-quarter conference call was disappointing to those who hoped executives would talk about the fate of the company’s 20% interest in NBC Universal, B&C reports. CFO Philippe Capron opened the call by announcing that he wouldn’t…

YouTube Hi-Def Upgrade Starts Next Week

YouTube said it will begin supporting videos in the full high-definition format 1080p, the Associated Press reports. The upgrade—YouTube currently only supports the 720p standard—will take place next week. Most users will still be restricted to uploading videos no longer…

NBA Web Site Adds Live Second-Screen Component

The National Basketball Association ‘s NBA.com Web site has a new second-screen statistics feature that will be a live companion to the basketball games being shown on ABC, ESPN, TNT and NBA TV, reports B&C. NBA TV Companion will be jointly managed by the…

Discovery Launches Science and Tech News Web Site

Discovery Communications spun out the news section on its Discovery.com into a stand-alone science and technology news site, reports The Hollywood Reporter. DiscoveryNews.com will cover such topics as the Earth, space, animals, dinosaurs, technology and archaeology. –Elizabeth Jensen .

Lou Dobbs Quits

Lou Dobbs announced on-air tonight that he is leaving CNN "effective immediately" after his show ended. “Some leaders in the media, politics and business have been urging me to go beyond my role here at CNN and engage in constructive…

YouTube Conducting Ad-Skipping Test

Google is conducting a test of "skippable" pre-roll ads in YouTube videos that could help lead to a new advertising model, MediaPost reports. The test will determine if and when people watch the ads and provide Google with insight into who might skip an ad and what type…

Zucker Would Run New NBCU Unconditionally

 If the Comcast Corp.-General Electric deal for NBC Universal goes through, the companies have agreed to that NBC Universal CEO Jeff Zucker will run the new joint venture, Reuters reports. Anonymous sources said Zucker would lead the new company with…