Daisy Whitney’s latest “New Media Minute” looks at the ways in which book publishers are taking to the Web to market new releases. Last week Random House made Charles Bock’s New York Times best-seller “Beautiful Children” available free online for…
I’ve always been an ad apologist. Maybe it’s because I am aware of who ultimately pays my bills. But lately I have been wondering if I am in the minority or the majority. I wonder this especially when it comes…
After months of speculation, NBC Universal President-CEO Jeff Zucker confirmed Monday that NBCU Integrated Media President Beth Comstock is headed back to parent company General Electric. Her current NBCU digital turf is being reassigned to three NBCU executives. Jeff Gaspin,…
Digital Nets Try In-Front Instead of Upfront
Shift May Give Smaller Providers an Advantage in Battle Against YouTube
As consumers increasingly use and search for video online, some television networks are refining how they structure their Web sites so they can optimize video viewing. For instance, Lifetime layers video throughout its Web site rather than just posting clips…
Stop me if you’ve heard this one: “It was the best of times, it was the worst of times…” OK, so maybe the cable industry isn’t exactly “A Tale of Two Cities,” but it sure feels that way lately. At…
Musician Will.i.am released his second online music video this morning in support of Barack Obama. The video is available at http://www.WeAreTheOnesSong.com and features appearances by Jessica Alba, Ryan Phillippe, George Lopez and others. Will.i.am’s previous video, “Yes We Can,” has…
MTV is teaming up with video-sharing site Metacafe to launch “Virtual Dance Off,” an online dance contest. Users are invited to use avatar technology Machinima to choreograph animated dancers, set the videos to music and upload them to Metacafe for…
Viacom said it has reached its goal of generating $500 million in digital revenues for the year. The giant media company announced its earnings Thursday, reporting fourth-quarter net earnings rose 16% to $559.5 million, or 86 cents a share, on…