Sony Pictures television struck a deal with YouTube to launch a range of ad-supported channels on the video-sharing site, the companies announced today at the Consumer Electronics Show in Las Vegas. The first channel went live today with Sony’s Minisode…
Cable Giant Adds Mobile Marketing
Close Up: Arthur Minson Time Warner Cable has promoted Arthur Minson to executive vice president and deputy chief financial officer. In this role, Mr. Minson will provide oversight of Time Warner Cable’s accounting, financial planning and analysis. Mr. Minson, previously…
At a time when rhetoric and rancor is running high in the Writers Guild of America strike, Hollywood would do well to go back to its roots and remember that the success of any deal depends on the character of…
When a convention draws the likes of Bill Gates, Brian Roberts and General Motors’ Chairman-CEO Rick Wagoner as major speakers, and it’s neither a computer gathering, a cable convention nor a car show, attention must be paid. And paying attention…
CPMs, Advertising Options Vary Widely in Different Media Outlets
Multitude of Branded Platforms on Parade at Electronics Show
TelevisionWeek writer Daisy Whitney packs a CES preview, the latest news on Perez Hilton’s video technology and her pick for a pair of emerging Web video talents in the latest installment of the “New Media Minute.”