A battle between buyers and some cable networks over whether it is commercials or promos that get the prized first position in commercial breaks might intensify during this year’s upfront.“We’re going to make pod positioning a very big nut for…
Worthwhile Assessments Require Looking Beyond How Competitors’ Strategies Compare With Your Own
Iraq-Based Dramatic Film Also in Works
Attention Emmy voters: The DVD or tape mailer is out and the Web site is in as a promotional tool for at least two shows competing this summer for prime-time Emmys, to be handed out Aug. 19 and 27 by…
Improprieties Blamed for Lack of Funds
CBS’s Entertainment Site an Idea Incubator
DirecTV’s Slip in New Subs a Bad Sign as Cable Rebounds
Net Adds Dramas to Fall Lineup
Report Finds 75% of Ads Skipped During Playback
ate Includes ‘Gameshow,’ ‘Rock Star’ Competitions