Levin Sets Up With MTV
Former WB CEO Founds Firm
In Depth
Olympics’ Silver Medal Linings
NBC Profits Despite Second-Place Ratings
Biz Briefs: Liberty Media Wants Voice in TW Strategy
John Malone’s Liberty Media said last Wednesday that it wants a role in influencing strategy at Time Warner and has asked for federal approval to “participate actively” in important shareholder votes and actions. Liberty owns a 4 percent stake in…
On-Demand Ads: Expotv is Adelphia’s New Tack
Adelphia has implemented a new strategy for the emerging advertising opportunity in long-form video-on-demand commercials. Rather than placing the long-form spots Adelphia sells within a section of the VOD menu inhabited solely by other commercials, the company has made a…
Broadband’s Got Game
Ad-Supported Men’s College Basketball Could Change Existing Web Business Models
On-Demand Ads: Format Moving Out of the Box
Flexibility of VOD Allows Programmers to Test the Limits With Unique Concepts
CBS Looks Good Out of the Gate
Analysts Enthusiastic Despite Large Loss in First Earnings Report
My Network TV to Center on Stations
New Service Will Cater to the Needs of the Local Little Guy
Digital Services Play Nice
Study: VOD, DVRs Coexist Well Despite Concerns of Rivalry
Net Brings Licensing In-House
Cartoon Network’s Move Aims to Build Brand, Revenue