Sprint Deal Saps Telcos’ Advantage
‘Quadruple-Play’ Plan May Tilt Field Toward Cable
In Depth
Sports Marketing: Sports is Farm System for Hosts
By Bob KeisserSpecial to TelevisionWeek The growth of entertainment-skewed programming in sports has a flip side. Quite a few of the most recognizable names in syndicated programming and talk shows have deep roots in sports.Pat O’Brien may be the most…
Brightcove Touts Bright Future
Gerber In as Strategy VP; Alliance Set With Publicis Media
Sports Marketing: The ‘Hollywood’ Beat for ESPN
Net’s Latest Series Plumbs the Off-Field Activities of Jocks
Cellphone Advertisements More Than a Call Away
Advertisers are trying to figure out what opportunities might exist for them with cellphones. Andy Donchin, director of broadcast at Carat USA, said his group is “moving in that direction. We’re experimenting with the [digital] platform,” which includes cellular.T.S. Kelly,…
Hi-Definitely a Sharper ‘GMA’
Ever since she watched the eye-popping, crystal-clear opening shots of New York’s Times Square as “Good Morning America” opened the hi-def era for network news with last Thursday’s broadcast, all The Insider wants for Christmas is her HDTV. The view…
What Women Watch: Cable Channels Take aim at Women
By Betty GoodwinSpecial to TelevisionWeek Unlike their broadcast counterparts, several basic cable networks make no bones about tailoring their programming to women. It’s working. In increasing numbers, women are tuning in to basic cable networks geared to women as well…
What Women Watch: Programmers Cast a Wide Net
Series Specifically Targeting Women Viewers Are on the Decline at Broadcast Networks
The Dream Is for Sale
Two days before Christmas, DreamWorks SKG and Universal Pictures will release Steven Spielberg’s feature “Munich.” The big-budget movie is about a secret squad from Israel’s Mossad intelligence agency that was sent to kill 11 Palestinians suspected of having a role…
What Women Watch: Shopping Nets have the Goods
TV Stores Take Different Tacks, but Each Caters to Tastes of Its Female Audience