Reaching Latinos: Agencies Update Ad Approach
Creativity, Sensibility Are What Matter as Latino, Anglo Firms Vie
In Depth
WE Grooming Stylist Series
Deals With PayLess, L’Oréal Include Product Placements
Fine Living Venture Tests Web Potential
Network Hopes Show Will Generate Revenue via Vacation Bookings
Disaster Readiness Examined
Council Puts Emphasis on Media’s Role as First Responder
Reaching Latinos: Breaking Down the Market Myths
To Reach Latino Viewers, Separate Fact From Fiction
Biz Briefs: Fox Interactive Completes Acquisitions
News Corp. announced last week that its Fox Interactive Media unit has completed two of its large Internet acquisitions: the $580 million purchase of Intermix Media and the $650 million purchase of IGN Entertainment. The IGN transaction was completed without…
Tech Briefs: Young-Skewing Nets Best for ITV
Initial data from Hyundai’s media agency Carat indicates that younger-skewing networks were the best hosts for interactive ads from Hyundai dealers that ran on the Cox Phoenix system this summer. Viewers could use their remote controls to request more information…
News Briefs: Viacom Requests Review of FCC Kids TV Rules
Following through on network threats to fight the Federal Communications Commission’s new children’s TV rules, Viacom last Tuesday asked the U.S. Court of Appeals in Washington to review the agency’s regulations. The owners of the Big 3 TV networks previously…
Wanted Red!!!!! Abating
Cliché of the day: Some reporters will do anything for a story. Take Bill Geist, who is Mr. Wry-te to fans of CBS News’ “Sunday Morning.” Mr. Geist didn’t just submit to the “Trading Spaces” experience-which starts with rolling over…
Comedies Snare Network Pickups
NBC’s ‘Earl’ a Standout Early in 2005-06 Season