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In Depth

Success Story: Comcast Realizes Ratty Rug Rewards

“I can’t believe I still have this carpet.” That was the name of a contest Luna Carpet and Blinds, a Chicago shop-at-home retailer, promoted with Comcast Spotlight to lure viewers to vie for $2,500 worth of new carpet. Through on-air…

Honda Driven to Youth

Multiplatform Deal With Viacom’s VH1 and MTV Aims to Rekindle Appeal of Civic Among Younger Car Buyers

‘SNL’ Tribute: Rewriting ‘SNL’s’ Old-Boy Tradition

Head Writer, ‘Weekend Update’ Anchor Fey Leads Show’s Female-Friendly Renaissance

Viacom Post-Split Plans Take Shape

Moonves Wants Fee for Programming; Freston Exploring Channel Launches

Hybrid’s Ad Deals in High Gear

Toyota Makes Most of Hollywood’s Penchant for Environment-Friendly Prius

‘SNL’ Tribute: Show Fit a Niche, Became a Legend

Johnny Carson’s Demand to Fill Weekend Slot Led to Concept That Made TV History

A&E Revives Original Dramas

Recruiting West Coast Executive as Part of Strategy That Has Lowered Median Age of Viewers

‘Idol’ Crowns Fall 30-Second Ad Price List

CBS Shows Grab Must-See Fees; NBC Out of Top 5

Telco’s Offering Underwhelming

Pricing, Content of Verizon Video Package on Par With Cable, Satellite

NAB Close to Selecting Rehr

Committee Chairman Stevens Said to Prefer Mitch Rose