By Sherri Killam-WilliamsSpecial to TelevisionWeek A lot has changed in the 25 years that the Women in Cable & Telecommunications organization has existed.One thing that hasn’t changed is the group’s mission: to develop leadership programs and research that will place…
Online Technology Used as Information Lifeline
By Laurel WentzAdvertising Age Anheuser-Busch knows that for the die-hard Latino futbol fan, the World Cup can never start too early.That’s why, months before Univision begins its all-soccer-all-the-time World Cup 2006 coverage across the Spanish-language network’s three channels, Budweiser is…
Country Channel Unlike Other Profitable Properties but Seeks Same Demo
Marketers Follow the Money, Set Sights on Young Adults and Latina Heads of Household
Filmmakers Weigh How Long to Wait
Popular Genre Remains at Center of Programming Strategies for U.S.
Events Intended to Spur New Media Sales in Local Cable
By J. Russell A 1999 Federal Communications Commission study found that revenues for minority broadcasters were 63 percent lower than for their nonminority competitors. The primary reason was “minority discounts.” In short, advertisers paid less money to reach blacks and…
Stations in New Orleans plan to once again air commercials beginning this week as they try to rebuild following Hurricane Katrina.The Louisiana Association of Broadcasters is trying to get Wal-Mart to pitch in by sponsoring Katrina coverage in the market….