A&E, MasterCard in Ad Pact
Credit Company to Sponsor ‘Random 1’
In Depth
Asian Net AZN Signs NBA Deal
Reality Show, Doc Series in Works
DirecTV Pushing HD Options
Firm Rushes Wide Range of New Offerings to Meet Holidays
FX Acquires TV Rights to Films
Estimates Put Deal for 12 Fox Movies at $70M Minimum
TV Continues to Lag on Diversity
New GLAAD Study Finds Little Progress in Prime Time
News Briefs: Stewart Previews ‘Apprentice’ for Press
Annie Lennox’s “Sweet Dreams” will be the theme song for “The Apprentice: Martha Stewart,” Ms. Stewart revealed last week during a press conference she and the show’s executive producer Mark Burnett held in Manhattan. The pair, who also are collaborating…
Sister Cable Nets to Repurpose All 6 New NBC Series
NBC Universal plans to give all six of its new prime-time NBC shows extra exposure on its cable channels at the beginning of their runs this fall.“Surface” will get play on Sci Fi Channel; “E-Ring” and “Three Wishes” will be…
Brands Can Shine Outside the Box
Displaying Products at Pop Culture-Related Events and Venues Provides Exposure to Hip Young Audiences
Big 6 Promotion Stunts
Each of the networks is pulling some unique stunts to get its shows launched. Here are a few highlights.ABCAt ABC a priority is bringing back last season’s hits “Desperate Housewives” and “Lost” in a big way, said Mike Benson, senior…
Morning Star Power
When “Derailed,” a suspense thriller in which Jennifer Aniston stars with British heartthrob Clive Owen, hits theaters in October, Ms. Aniston will appear on ABC’s “Good Morning America,” not on the “Today” show on NBC, her TV network for a…