TV Continues to Lag on Diversity
New GLAAD Study Finds Little Progress in Prime Time
In Depth
News Briefs: Stewart Previews ‘Apprentice’ for Press
Annie Lennox’s “Sweet Dreams” will be the theme song for “The Apprentice: Martha Stewart,” Ms. Stewart revealed last week during a press conference she and the show’s executive producer Mark Burnett held in Manhattan. The pair, who also are collaborating…
Sister Cable Nets to Repurpose All 6 New NBC Series
NBC Universal plans to give all six of its new prime-time NBC shows extra exposure on its cable channels at the beginning of their runs this fall.“Surface” will get play on Sci Fi Channel; “E-Ring” and “Three Wishes” will be…
Brands Can Shine Outside the Box
Displaying Products at Pop Culture-Related Events and Venues Provides Exposure to Hip Young Audiences
Big 6 Promotion Stunts
Each of the networks is pulling some unique stunts to get its shows launched. Here are a few highlights.ABCAt ABC a priority is bringing back last season’s hits “Desperate Housewives” and “Lost” in a big way, said Mike Benson, senior…
Morning Star Power
When “Derailed,” a suspense thriller in which Jennifer Aniston stars with British heartthrob Clive Owen, hits theaters in October, Ms. Aniston will appear on ABC’s “Good Morning America,” not on the “Today” show on NBC, her TV network for a…
Daniels Aims to Draw Guys Lifetime’s Way
Program Chief Is Cohen’s First Big Hire
NAB May Tap Beer Lobbyist
Republican With No TV Experience Front-Runner to Succeed Fritts
Station Mergers See Movement
Deals Raise Confidence, Interest in Groups’ Viability
Off-Air Ploys Bid for Elusive Viewers
Broadcasters Step Up Nontraditional Promotion