By Wayne Karrfalt Special to TelevisionWeek At a time when high gas prices and sluggish automobile sales are adversely affecting local ad spending, San Diego’s new interconnect has seen a 9 percent bump in national and regional sales so far…
While Pressure on Studios to Co-Produce Eases, Bigger Is Still Better in Prime Time
Warm Weather, Longer Days Entice Consumers Away From TV, so Find Antidotes to Season’s Outdoor Fever
Though the consolidation wave that has taken the cable industry by storm in recent months has left the largest designated market area-New York-largely unaffected, the three cable operators doing local advertising sales business there are embracing change, adjusting to market…
Network to Unveil Data on ‘Overstated’ DVR Threat at Cable Confab
Study Indicates Subscriber Drain May Hurt Satellite More Than Cable
| Ratings | ‘Idol’ Finale Could Swing Fox to Front for May, Season
Campaign Management Tools Optimize Inventory
’60’ Spinoff Staff Seeks Reassignment
One-Stop Shopping Ability Brings Parity With Broadcasters