Xerox Web Effort to Measure VOD Viewing
13-Second On-Demand Ad Refers Viewers to Internet
In Depth
Upfront Navigator: Agencies, Clients Like Status Quo
Last year, advertisers angry about double-digit increases in the cost of commercials on the broadcast networks looked to make changes in how the upfront was done.The head of one of the major media-buying agencies, David Verklin of Carat, took the…
2005 GLAAD Award Nominees
Television nominees for the 16th Annual GLAAD Media Awards:
Upfront Navigator: Buyers Sense a Competitive Market Ahead
With NBC Finally Relinquishing First Place, ‘Leadership Premium’ Is a Question Mark
Full of Surprises
Cable insiders from other regions may think they know the Albuquerque, N.M., designated market area, which covers about 85 percent of New Mexico and portions of two other states, but they don’t know half of it, local ad industry executives…
NAB Notebook: NAB Attendance Up From 2004
The National Association of Broadcasters had reason to cheer last week: Attendance at the NAB convention in Las Vegas was 104,427, up from 97,544 last year. According to NAB, international attendance was 23,401, up from 22,320 last year. In addition,…
Univision: Come to Where the Ratings Are
Spanish-Language Network Heads to Upfront Touting Impressive Gains in 18-34 Demo
History Channel Planning Marquee Events for Males
Strategy Extends Network’s Effort to Diversify From World War II Fare
ABC Family Extends Seasonal Strategy
| Cable | Net Readying ‘Sizzling Summer’ Lineup
Success Story: Stations Sow Safe Schools
The recent fatal shootings at a Minnesota high school have directed attention to programs that TV stations and local sponsors in other markets have put in place to encourage students to help nip violence in the bud. Some of the…