‘Contender’ Slow in Early Rounds
| Network | NBCU-Burnett Series Set Back by CBS, Controversy
In Depth
Politicos Weigh in on Food Industry
| Marketing | Need for More Rules Debated
Tracking a Good Racing Buy
Ads Paying Dividends in Sport Where Fans Value Sponsors and Ratings Soar as Young Males Flock to Watch
UPS Revs Up Its Image With NASCAR Presence
From the crash helmet on display at its headquarters to a national series of TV ads urging driver Dale Jarrett to race a delivery truck, UPS believes it’s getting maximum mileage from its multimillion-dollar NASCAR sponsorship. It’s an odd pairing…
Handling Kids Media While It’s in Flux
As Parents and Watchdogs Raise Issues With Hard-Sell Ads, Smart Campaigns Honor the Consumer
Kids & Tweens: Canada’s ‘Degrassi’ Top Draw for the N
Teens, Buyers Like Series’ Edginess
Kids & Tweens: Pinning Down Young Viewers
Group’s Finicky Tastes, Multitasking Habits Are Hurdles to Tapping Its Spending Power
ESPN Ad Sales Internship Will Honor Tim Nesvig
ESPN has created a unique new internship named for Tim Nesvig, an ad sales account executive who died last month after a battle with cancer. The Tim Nesvig ad sales interns will spend six weeks at ESPN, two weeks at…
No New U.S. Chief Planned for Sony
| Corporate | Management Slimdown Foreseen
Strips Moving Up
| Syndication | ‘Phil,’ ‘Ellen,’ ‘Mathis’ Hit Highs