When the SNTA was in the market for a new president, Chairman Howard Levy knew just what the organization needed: “Somebody who understood the media planning world, who could speak the language planners need to hear, in order to tell…
| Network | Promotional DVDs Going to Select Recipients to Generate Buzz
By Lee HallSpecial to TelevisionWeek These are the salad days for the people who do research for the Syndicated Network Television Association.While broadcasters and their cable counterparts talk up ratings, reach and frequency, the SNTA focuses its paltry (by comparison)…
| Advertising | Comcast to Partner With Rentrak for Measurement Reports
(Since March 2004) “Meet the Press,” NBCViewers: 5.1 millionEdition: A report on the progress of the election in Iraq, Jan. 30, 2005“Face the Nation,” CBSViewers: 3.9 million Edition: Sen. John McCain, R-Ariz., and John Negroponte, U.S. ambassador to Iraq, Jan….
Reporter Antes Up in Season Three Tourney, Finds Pros, Producers Winners
By Amy HelmesSpecial to TelevisionWeek Joining the work force fresh out of college, Michael Teicher had one goal: “I wanted a job in sports,” said the executive VP of media sales at Warner Bros. He succeeded in finding one-as an…
While Ed Bradley’s mantel is packed with 18 Emmy Awards, along with George Foster Peabody and Alfred I. duPont-Columbia University awards and a George Polk award, he’s going to have to make room for at least one more statue.Mr. Bradley,…
For a good time, check out star-creator-executive producer Kirstie Alley’s “Fat Actress,” which debuts at 10 tonight on Showtime, which is unscrambling its signal for the occasion. Industry types are sure to get a kick out of NBC Universal Television…
Cox, Blue Ridge, Others Agree to Carry On-Demand Service; WrestleMania in Cross-Promotion