Wendy Walker Whitworth lands some of the highest-profile, exclusive television interviews as CNN executive VP and senior executive producer of “Larry King Live,” but that’s only part of the reason why she is considered something of a cable news hero….
By Lee Alan HillSpecial to TelevisionWeek Marc Hirsch, president of Paramount Advertiser Services, said he’s frustrated that the success of syndication seems to attract less publicity than that of cable.“I saw a big story saying how the National Geographic Network…
By Sharon EdrySpecial to TelevisionWeek Many Jacksonville, Fla., businesses were looking to expand their reach when the Super Bowl came to town at the beginning of February. Comcast Spotlight responded with a major initiative, offering its local clients a new…
When the SNTA was in the market for a new president, Chairman Howard Levy knew just what the organization needed: “Somebody who understood the media planning world, who could speak the language planners need to hear, in order to tell…
| Network | Promotional DVDs Going to Select Recipients to Generate Buzz
By Lee HallSpecial to TelevisionWeek These are the salad days for the people who do research for the Syndicated Network Television Association.While broadcasters and their cable counterparts talk up ratings, reach and frequency, the SNTA focuses its paltry (by comparison)…
| Advertising | Comcast to Partner With Rentrak for Measurement Reports
(Since March 2004) “Meet the Press,” NBCViewers: 5.1 millionEdition: A report on the progress of the election in Iraq, Jan. 30, 2005“Face the Nation,” CBSViewers: 3.9 million Edition: Sen. John McCain, R-Ariz., and John Negroponte, U.S. ambassador to Iraq, Jan….
Reporter Antes Up in Season Three Tourney, Finds Pros, Producers Winners
By Amy HelmesSpecial to TelevisionWeek Joining the work force fresh out of college, Michael Teicher had one goal: “I wanted a job in sports,” said the executive VP of media sales at Warner Bros. He succeeded in finding one-as an…