Advertisers Seeing :10s as Perfect
As 30-Second Prices Rise, Shorter Spots Gain Favor; Buyers Tout Increased Bang for the Television Buck
In Depth
WB Orders 10th Season of ‘Heaven’
Family Drama Sets Record
Comcast Net Sales: Centralizing for Success
New Consolidated Unit Allows Company to Pounce on Opportunities
Style’s Schwartz to Step Down
Programming Chief Will Become a Producer With Inside Production Company
Comcast Net Sales: Passion for Topic Defines Viewers Comcast’s Cable Nets Skew Upscale
One network follows golf, another bull riding, one worships celebrities, another is deep into video games. One tracks fashion, another Asian culture.But this collection of networks, all owned wholly or in part by cable giant Comcast, has several things in…
Eisner Still in Charge
| Corporate | Disney Shareholders Re-Elect Board; Book Stirs Iger Doubts
Outlook Weak for Children’s Upfront
By Claire AtkinsonAdvertising Age After four years of growth-and a torrid 2004-the kids TV upfront market is hitting a wall. Toy retailer consolidation, Federal Communications Commission regulations on advertising to minors and marketers’ anxiety over the obesity issue are all…
Sunny Outlook for NBC Initiative
| Broadcast | Digital Weather Plus Platform Thriving in New York
Sweeps: 4-Way Horse Race
Super Bowl Propels Fox to a Strong Start in February Book
Tilting at Windmills
The word “amigo” means “friend” in Spanish. It is also the first half of the name veteran Hollywood publicist Julian Myers has chosen for the proposed national holiday he calls Amigo Day, to be celebrated on the first Sunday of…