VOD Ad Solution Hits Testing Stage
| Cable | Comcast Expected to Deploy N2’s AdPoint; MSOs Can Insert, Swap Spots on the Fly
In Depth
NBA TV Fans Get Courtside Access
| Sports | Viewers Can Listen in on Celebrity Commentary Via SAP
Pay-to-Play Fracas Goes Prime-Time
Coproduction Scuffles Latest Fallout From Power Consolidation
Accuser Paid by ABC, Rapper
Network Source Confirms ‘Bridge Loan’ Was Made to Plaintiff Charging Rape
Avoid New Product Release Pitfalls
Plans With Impact, Adequate Timeline Ensure Brand Introductions That Serve All Audiences and Deliver ROI
A New Creative Process
| Advertising | SMG Access Focuses on Emerging Media
DirecTV ‘Rethinking TV’
| Satellite | Super Bowl Pregame Spots Kick Off Branding Campaign
TCM Sticks With ’31 Days’ Promo
| Cable | Commercial-Free Net Brings JCPenney Into Oscars Event
G4: A Costly Quest for Viewers
Post-Merger, Comcast Gamer Still Seeks a Hit
Washington Notes: Media Firms Target Red Lion
In a major threat to the legal rationale for broadcast ownership restrictions, TV network and newspaper owners last week urged the U.S. Supreme Court to overturn Red Lion-the landmark 1969 decision by the high court that established the justification for…