Looking to measure your return on investment on your branded entertainment deal? Better wait a while.“We are pretty far off,” said Robert Riesenberg, president and CEO of Full Circle Entertainment. “We are light years away,” said Marc Goldstein, president and…
| Cable | Video Arrivals Timed to Coincide With Season Premieres
After 10 Years of Building a Solid Brand Identity, UPN Plans to Grow
| Legislation | Measures in House, Senate Would Greatly Increase Fines
UPN Gains Ground With Big Upfront
Producing “mobisodes,” the new catchphrase for television content made for mobile phones, was among the most buzzed-about ideas during the National Association of Television Program Executives convention last week in Las Vegas. The concept was discussed during NATPE panel sessions…
Under Her Guidance, Net Is Now the Spot for Young Females
Showtime, Yahoo! Close to Content, Promo Deal Showtime Networks is close to announcing a content and promotion deal with Yahoo! Robert Greenblatt, president of entertainment at Showtime, mentioned the deal last Thursday during a panel discussion at the NATPE convention…
Bush Bash at OscarsMean ol’ Billy Bush bashers had best be sitting down. The Insider hears that the whirling-dervishlike “Access Hollywood” co-anchor will be back cutting a bright red rug when he reprises last year’s performance as co-host of the…
| Regulation | FCC, Justice Dept. Will Not Turn to High Court