From a ratings standpoint, “7th Heaven” was our first big breakthrough show. But from a publicity standpoint, it was “Dawson’s Creek.” Newsweek did this hilarious article, where they took a scenario from “Dawson’s Creek,” then interviewed real teens, and printed…
Rollout Goal Pleases Markets; Shares Erase Earlier Price Loss
E!’s plan to air half-hour daily re-enactments of the Michael Jackson child molestation trial set off a range of reactions from network competitors, press and pundits last week at the Television Critics Association semiannual press tour in Los Angeles. Critics…
Thriving Network Grew From a Focus on Young Viewers
Advertisers See Benefits of Incorporating Integration, Major Sponsorships Into Overall Marketing Str
| Advertising | Broad Impact Likely After Firm Moves Away From Kids Ads
Fledgling Scored With Nontraditional Strategy
EchoStar Brandishes VOD Service; DirecTV Bolsters Interactivity
| Syndication | Court Shows, Talkers, Rookies Surge in Ratings
Partners Helped Build Thriving Net by Targeting Teens