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In Depth

ABC Turns On Affluent Set

`Housewives,’ `Lost,’ `Boston Legal’ Draw Advertisers’ Most Prized Demo

Broadcasters Open to ’09 DTV Deadline

| Regulation | Coalition Wants FCC Assurances

Frosting on Werner’s Cake

What do you get the man who has everything? If he’s Tom Werner and his Boston Red Sox have just won the World Series, you get him a meticulously decorated, chocolate-mousse-filled cake and champagne and sing him a rousing chorus…

Charter on Move in On-Demand Ads

Cable Firm Rolls Out iWant More! as Entry Into Long-Form Space

ABC Integrates Ads Into Music Awards

Two advertisers will be in the limelight during ABC’s broadcast of the American Music Awards show Nov. 14. T-Mobile and Kay Jewelers have bought integrated packages from ABC. Both had smaller presences in last year’s AMAs and are stepping up…

FCC Primed for Hard Right Turn

| Regulation | Both Democrats on the Way Out

NEP Survives Its Baptism by Fire

| News | Some Polling Glitches, but No Miscalls in National Election

Fear and Loathing of Campaign Ads

Research From Initiative-CNN Finds Nonelection Spots Can Thrive in an Environment Heavy With Political Ads

Poker Pros Gamble on Union

As Card Game Shows Proliferate, Top Players Want Bigger Cut of the Action

Lower System Valuations Impact Charter’s Results

Paul Allen’s Charter Communications reported last week that it swung to a steep third-quarter loss as the debt-laden cable company booked charges related to the reduced value of certain systems. The company warned that it will need additional funding to…