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In Depth

Super Bowl Spots Up 7%

The average price of a 30-second spot on the Super Bowl has jumped 7 percent to a record-breaking $2.25 million, solidifying the game’s role as the centerpiece of the marketing year.CBS has sold 54 in-game spots for the Feb. 1…

Katz Group Selects Series

Though few syndicated series are officially on the market, Katz Television Group Programming is unveiling its annual pre-National Association of Television Program Executives fall 2004 program reviews this month to its more than 350 Katz Television Group client stations. New…

TVWeek’s Got NATPE News

TelevisionWeek will present daily television coverage of the National Association of Television Program Executives convention for the 21st year.“NATPE News TV” will begin airing Sunday, Jan. 18, and will continue through Monday, Jan. 19 in Las Vegas. It will be…

The Most Bankable Stars in Syndication

The crown jewels of station lineups have only gained in value, as indicated by TelevisionWeek’s 2004 list of the Most Bankable Stars in Syndication.Human money machines may be more and more difficult to find in an age when formats are…

Make That ‘GSN’

After weeks of second-guessing among cable insiders about the Game Show Network’s rebranding, the network last week revealed its new name: GSN.“During the last two years we brainstormed dozens of names-Game TV, Gamevision-a lot of names with the word `game’…

Satellite Growth Bigger Threat for Small Cablers

The difference between large and small cable operators is about to get bigger.With News Corp. in the process of putting its stamp on No. 1 satellite operator DirecTV, analysts predict that size and system location will be even stronger factors…

The Ratings Wizard

Monday, Dec. 29, 2003-Sunday, Jan. 4, 2004TV Season Week No. 15Football was very good to ABC, which won the week in adults 18 to 49 (4.9/14) and total viewers (13.9 million) with a lineup of college football bowl games and…

Close-up: Cyma Zarghami

Cyma Zarghami has been promoted to the newly created position of president, Nickelodeon Television. Ms. Zarghami will oversee all Nickelodeon Television operations, including Nickelodeon’s digital services, Noggin/The N, Nickelodeon Games and Sports and Nicktoons, and will continue to oversee all…

News Briefs

Following a lackluster November book, Buena Vista axed “The Wayne Brady Show” in its second season and Tony Danza now appears set to move in. “Wayne Brady” will remain in production through the rest of the year, with original episodes…

Shanghaied, Redone & Loving It!

Makeover shows have been the rage throughout the cable and prime-time television landscapes for years, but their popularity arguably achieved new highs last year, when series such as “Queer Eye for the Straight Guy” and “Extreme Makeover” took off. As…