At least one major station group is in line to capitalize on Promax BDA’s theme of “Return on Investment” for this year’s conference.The NBC owned-and-operated stations have committed to participate in June’s conference designed to advance the role and effectiveness…
Game Show Network, which increases its current 65 hours of TV/computer two-screen interactive programming to 84 hours March 17, is teaming with its technology provider GoldPocket Interactive to introduce the simpler single-screen concept using only the TV screen. “We see…
At this beauty pageant, contestants were dressed to the K-9’s. “After a while you start to talk to them like they’re people. You know: `Miss Vermont, please move over a little,”’ says Eric Schotz, who with Bill Paolantonio is exec…
Paul Keppo’s T-shirt reads “Unconditional Love.” Out of character for a group media director at OMD, perhaps, but not so strange when you learn that he is the media planner behind the ubiquitous new Hershey’s “Happiness” campaign. This week that…
Reality television is the buzz word of late, but here’s another reality: Broadcast networks are ordering just as many pilots and spending as much money on scripted development as they have in years past. “There was some fear that with…
I worked as a journalist for Electronic Media in its infancy, when most requests for interviews were met with myriad questions from publicists-“What is Electronic Media?” “Who does it reach?” “Can you send me a copy to review before I…
“Consolidation. Today we are dealing with fewer customers (agency mergers) and fewer clients (station group ownerships) than we did 20 years ago. As a result our sales structures have evolved to effectively serve these two constituencies.” JIM BELOYIANIS, PRESIDENT, KATZ…
The momentum and euphoria surrounding television advertising and the networks’ upfront market-which is still months away-is in a radical disconnect from other ad platforms and the general economy.Call it “unreal” TV.Rarely are broadcast network executives pumped up so far in…
When we started Electronic Media in 1982 as a supplement to Advertising Age, the television world was in a state of transition-but to what and where nobody knew.Would television and the computer converge? Would interactive TV enable viewers to play…
The clock radio has done more damage to the television industry than all the government agencies and Wall Street investment bankers combined.The success of the ubiquitous clock radio has convinced thousands of otherwise rational people that the future belongs to…