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Rules for winning TV ad campaigns

For anyone looking for tips on creating hot advertising campaigns at last week’s CTAM Summit in Boston, the place to be was the “Dirty Details of Creating Advertising Campaigns” master course.The advertising course, the only session closed to the press,…

Palm Springs’ new CBS affiliate is aiming high

With only two months to get his new CBS affiliate in Palm Springs, Calif., up and running, Bill Evans exudes confidence: He expects to take first place in the November book.“Quite honestly, because of our knowledge of the marketplace I…

Sonicblue, Hollywood seek peace

Sonicblue wants to settle with Hollywood. Ken Potashner, the head of the company that makes the ReplayTV personal video recorder, told Electronic Media that his company has been negotiating privately with the Hollywood entertainment companies that oppose its PVR technology…

Breaking News Archives

Posted Friday, July 19 Pittman out, Bewkes and Albrecht elevated at AOL TW Robert Pittman has resigned as the chief operating officer of AOL Time Warner, the company said Thursday when it announced an operation restructuring that elevates HBO Chairman…

Breaking News Archives

Posted Thursday, July 18 Pittman out in AOL TW restructure Robert Pittman has resigned as the chief operating officer of AOL Time Warner, the company said today in announcing a operation restructuring in which two senior executives from the Time…

Breaking News Archives

Posted Wednesday, July 17 ABC sets ‘Bachelorette’ “The Bachelor” is getting a new companion: “The Bachelorette,” a planned January 2003 companion relationship/reality series announced by ABC Entertainment President Susan Lyne at Television Critics Association press tour in Pasadena, Calif., today….

Breaking News Archives

Posted Tuesday, July 16 Karmazin blasts corporate fraud “I truly believe that these bad people ought to go to jail,” Viacom President and Chief Operating Officer Mel Karmazin said of corporate officers who are found to have committed fraud or…

Critics catch up with the lowdown in Pasadena

Cable networks took their turns last week at the semiannual Television Critics Association press tour in Pasadena, Calif., wielding the traditional weapons of celebrities and hors d’oeuvres to win the hearts, minds and particularly the column inches of the nation’s…

The right TV-Web mix

When William Corbin graduated from the University of Maine he thought he wanted to go into politics. So he went to work for the now-retired Maine Sen. William Cohen. But the pace was way too slow for a young man…

Funny like a Fox

Some television executives like to tell members of the creative community, “I’m one of you. I really get it. They just make me wear this suit.”Don’t necessarily believe it, unless the person speaking is Tracy Katsky, senior VP of comedy…