Advertising & AgenciesJessica Lightman to senior media buyer, Mayo Seitz Media, from media buyer. Also, Mary Tyrrell to media planner, from media assistant.BroadcastingScott McGohan to account executive, WMTV, Madison, Wis., from senior account executive, WREX-TV, Rockford, Ill. Also, Don Vesely…
The Peacock is justifiably proud of its $2.7 billion upfront take, which smashed predictions and led all comers.Estimates for the size of the overall broadcast marketplace itself vary, but the high-end figure is $8.1 billion, which, contrary to all pre-upfront…
Leifer takes over laughs at ABCAfter shepherding a slate of four new comedies for next season, Stephanie Leifer has been promoted from her interim position to VP of comedy series for ABC Entertainment. Ms. Leifer has been filling in as…
If lawmakers follow through on threats to limit the ability of networks to get financial interest in their programming, ABC, CBS, NBC and Fox may not be able to count on having the affiliates in their corner for the battle.For…
It’s difficult to know what to make of the unexpected burst of advertiser spending that has turned this year’s upfront market into an economic event.Industry analysts and executives are varied in their opinions on why the broadcast network television market…
LIN-owned NBC affiliate WOOD-TV has made its mark in the Grand Rapids-Kalamazoo-Battle Creek, Mich., market by coming up with an entire ad campaign for a local supermarket that brought more than $1 million to television in the market.The station used…
For the past 18 months, MuchMusic USA has been slowly gaining ground as an alternative to established music channels such as VH1 and MTV. The only non-Viacom-owned music cable channel in the country, MuchMusic USA’s mantra of “get online, get…
Adelphia’s L.A. unit files for Chapter 11 Century Communications Corp., the Los Angeles unit of troubled cable operator Adelphia Communications Corp., filed today for bankruptcy protection. The filing, in U.S. Bankruptcy Court in Manhattan, came as Adelphia revised both sales…
The final May sweeps tallies confirmed that gavel-to-gavel coverage in daytime equals ratings.Only one court show was down in daytime, bucking erosion trends throughout the industry. This year’s top rookie strip is also in the court genre, according to Nielsen…
Title: Senior VP, broadcast and production systems division, Sony Electronics. He oversees the sales and marketing of the company’s Internet and network services businesses, including newsroom systems and asset management.Background: Mr. Jacobs joined Sony in April 2000 after 16 years…