ABC is getting ready for its makeover, and it couldn’t come soon enough for ad buyers.After suffering through a two-year ratings dive, ABC will present its fall schedule to buyers this week in New York, and new Entertainment President Susan…
Uncertainty was the shaky word from media executives on the eve of this year’s TV upfront advertising market, the annual sell-a-thon where marketers buy a season’s worth of commercial time.At the second annual Electronic Media/ Upfront Television Advertising Summit last…
On the road with Peter Jennings Peter Jennings will be taking “World News Tonight” on the road this week, anchoring from Cleveland on Tuesday, Minneapolis on Wednesday and Thursday and Seattle on Friday. In those markets he will also visit…
“NOVA,” PBS’s award-winning documentary series, will bring its groundbreaking science and technology content to ABC through “NOVA News Minutes.” The stories will be distributed through ABC’s NewsOne Service to approximately 200 local ABC affiliates nationwide.The first of the short features…
1,492 Number of commercial and non-commercial television stations in the United States with permit or license for DTV construction480 Number of waivers granted by the FCC to stations that could not meet the May 1 deadline371 Number of stations that…
Someone has finally come up with a strategy that will help convince the public to embrace digital technology-and it even leaves room for profit.The strategy is to give consumers free video-on-demand, and cable operators are scrambling to roll out technology…
Local broadcasters should have more choices when it comes to graphics packages this year, thanks to a broad range of lower-priced options geared to local television stations and regional cable networks. Several graphics companies have recently introduced a number of…
MSNBC didn’t ask for any advice from the peanut gallery on how to get out of third place, but Electronic Media did. Here are the highlights from discussions with a few news junkies who happen to also be masters of…
House passes bill to postpone spectrum auctionThe House of Representatives last week passed legislation that indefinitely postpones the Federal Communications Commission’s scheduled June 19 auction of spectrum used for analog television channels 52 to 69. Supporters of the measure, including…
Sports, infomercials and community events are some of the vehicles advertisers are migrating toward in the Fresno market.At Fox affiliate KMPH-TV, which runs WB affiliate KFRE-TV through a local marketing agreement, local collegiate athletics programming has been a hot sell….