From Sept. 11 through the end of the year, NBC stationed a camera operator at New York City’s Ground Zero. It was expensive, but something NBC and MSNBC thought was necessary-just in case something happened.But in January, NBC began experimenting…
Diller praised by Vivendi chief, who aims to slow acquisitionsVivendi Universal Chairman Jean-Marie Messier tried to calm investor fears by promising no more big acquisitions or mergers on the horizon just now. His remarks came during a year-end earnings call…
Sen. Hollings takes Chairman Powell to taskSenate Commerce panel Chairman Ernest Hollings, D-S.C., scolded Federal Communications Commission head Michael Powell at a hearing last Thursday, accusing him of ignoring Congress, sidestepping agency rules and failing to regulate in the public…
Weather sponsorships and community-oriented ad campaigns have taken off in recent months in the Indianapolis market.At ABC affiliate WRTV, General Sales Manager Paul Rennie said “Kevin’s Weather Kids” is a popular campaign sponsored by local supermarket Marsh. The program lets…
The latest example of an integrated marketing deal-but one primarily on the local TV level-is an arrangement between Mazda and five different divisions of The Walt Disney Co.Disney was also able to bring eight TV station affiliates into the deal,…
The prime-time national-broadcast TV environment continues to deteriorate, and clutter is at an all-time high.That’s the top-line conclusion of “Clutter Watch 2001,” MindShare’s examination of clutter-nonprogram material, commercials, promos and PSAs-on the four biggest broadcast networks for calendar year 2001.ABC…
DAISY WHITNEY Text: Recognizing the mounting need of television stations to reduce costs, the Grass Valley Group announced plans last week to introduce a laptop-based field editing system designed to help broadcasters become more efficient and two other new systems…
Sinclair was criticized when it canned news at some of its stations last year due to the recession-inspired ad sales slump. But it’s gotten virtually no ink on its effort to reach out to viewers locally: It is now the…
ABC has been taking a lot of heat lately for turning its back on “Nightline,” but the truth is the network has done more than either of its Big 3 rivals to find a late-night market for intelligent, issue-oriented television.The…
COMEDYABCMICHAEL JACOBS PROJECTTouchstone Television; NBC Studios pilot pickup. Auspices: Jacobs, Michael (EP/W pilot). Logline: A comedy about a workaholic husband and father who attempts to reconnect with his wife and kids.LEGALLY BLONDETouchstone; Marc Platt Productions pilot pickup. Auspices: Platt, Marc…