Oprah Winfrey put out a press release as to why she is leaving her syndicated show in September, 2011. It’s pretty much the same words she delivered at the end of her show on Friday, Nov. 20, 2009: After much…
By Jeremy MullmanAdvertising Age In watching the chaos that time-shifted, ad-skipping viewing has rained down on primetime TV advertisers in recent years, many beer-marketing executives have expressed relief, roughly paraphrased, in something like these terms: "Thank goodness most of our…
NOTE: THIS IS A COPY OF A PRESS RELEASE PUT OUT BY SPOT RUNNER Web-Based Platform Streamlines and Enhances Process of Selling and Buying TV AdvertisingLOS ANGELES, Nov. 19 /PRNewswire/ — Spot Runner today announced the launch of the Malibu…
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By Brian SteinbergAdvertising Age The American Association of Advertising Agencies (4A’s) has written a blistering letter to Nielsen, the media measurement firm, over a decision to change the metric upon which ad deals for local TV ads are transacted. Since…
As clients put more and more pressure on their media agencies to figure out how to break through an ever increasingly crowded media environment, it becomes imcumbent on those who work on the planning side to think out-of-the-box. That’s almost a…
Lou Dobbs announced on-air tonight that he is leaving CNN "effective immediately" after his show ended. “Some leaders in the media, politics and business have been urging me to go beyond my role here at CNN and engage in constructive…
After the Super Bowl, the biggest non-series show on TV is usually the annual broadcast of the Academy Awards. The Academy of Motion Picture Arts and Sciences has announced that the 2010 editon of the show, which will be broadcast…