Unilever’s Director of North American Media, Rob Master, will be one of the participants at the TelevisionWeek-Advertising Age Upfront Summit on Thursday, April 23. The announcement was made by TelevisionWeek Publisher and Editorial Director Chuck Ross. “The 2009 Upfront is…
NBA.com will launch the Barkley Zone, a video channel featuring TNT analyst Charles Barkley. The channel will feature exclusive videos of Mr. Barkley during the 2009 NBA playoffs. Four other video channels—Highlights, Top Plays, NBA TV and TNT Overtime—will launch…
Univision’s local newscasts in Los Angeles and New York were the top two local early evening newscasts among total adults 18-49 during the first quarter, according to Nielsen Station Index. KMEX Univision 34 in Los Angeles, which ranked first, and…
A&E’s unscripted series “Crime 360” will return for its second season on May 21. Production for season two returns to Cleveland, while also introducing new cities Rochester, N.Y.; Little Rock, Ark.; and Indianapolis. The one-hour series chronicles criminal investigations in…
Oxygen has announced a multiplatform programming deal with Tori Spelling and her husband, Dean McDermott. Under the deal, announced at Oxygen’s upfront presentation Wednesday in New York, the couple will produce a couples makeover show for the network and develop…
With the upfronts just around the corner and the economy in need of stimulation, a new study by the Television Bureau of Advertising offers insights into how advertising affects consumers as they make their way toward purchase decisions. The report,…
If you wanted to get your message out, buying “Grey’s Anatomy” was the way to go in February. Commercials during the ABC show dominated the list of most-watched commercials as well at those that were watched most by time-shifting viewers,…
The latest series to move from the Web to cable TV is “MoCap, LLC,” which is coming to Spike TV with six original episodes starting April 24. “MoCap, LLC” looks at the people who work at a low-rent motion-capture studio…
Steve Friedman had never worked at a media agency, but he saw an opportunity at the intersection of dollars and data. Mr. Friedman was named senior VP and managing director of Halogen Response Media, the direct response unit of SMG…
Impeached Illinois Gov. Rod “Blago” Blagojevich has agreed to be a contestant on NBC and Granada America’s upcoming revival of “I’m a Celebrity, Get Me Out of Here!” The network confirmed the news Tuesday night, but said Mr. Blagojevich’s participation…