Stick to a Theme in Campaigns
In Tricky Economic Environment, Consistent Story Attracts Consumers
In Depth
Editorial: Time Warner Conquers TV’s Fear of the Web
Time Warner CEO Jeff Bewkes and his crew deserve credit for exploring the possibilities of putting more television on the Web—for people who are willing to pay for it. As reported in Advertising Age, Mr. Bewkes is floating a plan,…
Mixed-Up Signals
Broadcasters Still Need to Inform Confused Consumers About DTV Any Way They Can
Cable TV Ratings: ‘Burn Notice,’ ‘Dance Crew’ Score
USA Network and MTV scored big ratings numbers with finales of their original series “Burn Notice” and “America’s Best Dance Crew”, beating broadcast shows in some key demographics. “Burn Notice” set series records with 6.1 million total viewers and 2.74…
Adalian Column: Reality Is the Small Screen’s Survivor
There is no cure for reality TV. “Survivor” This fact will no doubt crush many who work in the business of television, people who have silently prayed for the end of unscripted programming ever since Richard Hatch first strutted naked…
Omnicom’s Thompson Urges Upfront Currency Change
The CEO of the biggest media agency in the U.S. is advocating a radical change in the currency upon which deals are brokered at the upfront television advertising market. Page Thompson, CEO of Omnicom Media Group North America, said that…
Injuries Force Nancy O’Dell, Jewel to Stop ‘Dancing’
“Access Hollywood’s” Nancy O’Dell and singer Jewel have withdrawn from the latest season of ABC’s “Dancing With the Stars” due to injuries sustained during practice, the network announced today. Ms. O’Dell suffered a torn meniscus, while Jewel was diagnosed with…
Burdick, Brady Join NAB Board of Directors
The National Association of Broadcasters has added Marci Burdick and Brian Brady to the NAB Television board of directors. Ms. Burdick, senior VP of broadcast and cable for Schurz Communications, will be taking over the position left open by the…
Bravo Orders More ‘Shear Genius,’ ‘Double Exposure’
Bravo said it picked up a third season of the competition series “Shear Genius.” The network also officially announced it ordered a season of the new docu-series “Double Exposure.” Bravo is holding open calls for stylists interested in competing on…
Unprepared DTV Homes Fell 24% Last Month
The number of U.S. households that wouldn’t receive any programming once domestic broadcasts switch to digital from analog fell 24% last month as more people prepared for the original Feb. 17 switchover deadline, Nielsen said today. As of March 1,…