Mobile TV Is Next Arena for Advertising
Interactivity Increases Value, Adds Options
In Depth
A Groundbreaker Who Digs Deep
For Starcom’s Chris Boothe, the Goals Are Measurability and Accountability
Checking in With Past Honorees
The historic presidential election, the economic downturn, the changing face of media—a lot went down in 2008. The changes wrought by those and other events are reflected in our update on some past TelevisionWeek Media Buyer of the Year honorees…
AAAA ’09: Focus on the Consumer
Ad Agencies Seek Insight Into Usage
Getting Through Tough Times
The theme of this week’s American Association of Advertising Agencies conference in New Orleans will be the consumer, but it might as well be the economy. These days they are one and the same, because the recession is changing all…
Taking Measure of Consumer Confidence
Ad Agencies, Marketers Will Respond to Panels of Young People, Baby Boomers and Women
Internet Television Moves to Center Stage
With Online Video Expected to See Ad Growth, Heat Is on
Spike TV’s ‘Pros vs. Joes’ Returns
The fourth season of Spike TV’s “Pros vs. Joes” will premiere April 27. “Pros vs. Joes: All Stars,” hosted by Michael Strahan and Jay Glazer, will welcome football pros Adam Jones, Tim Brown, Simeon Rice, Priest Holmes, Steve McNair and…
Kardashian to Host MTV Cribs Awards
MTV will present the inaugural MTV Cribs Awards, hosted by Kim Kardashian, March 7 at 1 p.m. The awards show celebrates the biggest and most luxurious homes. Honors will be presented in the following categories: Bachelor/Bachelorette Crib, Sneaker Collection, Cribs…