Logo

In Depth

Minority Group Presses Media Agenda

The Minority Media and Telecommunications Council is unveiling its wish list for 2009, calling for a stimulus package to make broadband Web access more available and tax credits that could make it easier for minority-owned firms to buy stations. The…

‘Idol’ Beats Obama in Tuesday Night Ratings

Going head-to-head on Tuesday night, Fox’s “American Idol” beat out prime-time coverage of the presidential inauguration on ABC, and outranked other networks’ inauguration coverage throughout the night as well. ‘Idol’ scored an 8.9 rating/22 share among adults 18-49 and a…

EQAL, Polish Producers Partner on ‘Lonelygirl’ Spinoff

The producers behind “Lonelygirl15” and “KateModern” inked a deal to license a new show in the “Lonelygirl15” saga to Polish producers Agora and A2 Multimedia, the companies announced today. The new show, “N1ckola,” blends reality, documentary and fiction, said EQAL,…

CBS Capitalizes on Commercial Ratings

Add another measure by which CBS has emerged as the top-rated network. According to an analysis by Magna Global, the media intelligence arm of Interpublic’s Mediabrands unit, CBS also is leading the broadcast networks in C3 commercial ratings. That’s important…

Chart: Adding Up Inaugural Viewership

Do you want to see how Barack Obama’s inauguration stacks up against those of other presidents? Nielsen has put together a list of past swearing-in ceremonies and says Ronald Reagan drew the most viewers in 1981. George W. Bush’s second…

Seaman Uses Research to Get Attention for MPG

Don Seaman had a good idea last week. Mr. Seaman, VP and director of communications analysis at MPG, was thinking about how the government’s digital converter coupon program had run out of money. Another way to make the boxes available…

‘Monkey City’ Home to Comic Book Action

Picture the movie “300,” except the Spartans are monkeys. And so are the Trojans. Animal Planet is using graphic novel-style animation production elements in new series “Dark Days in Monkey City,” which debuts next month. The network said the visual…

‘Battlestar’ Builds on Fan Base as End Nears

Sci Fi Channel’s final episodes of “Battlestar Galactica” kicked off Friday night, Jan. 16, with a strong performance among several key demographics for the show and the basic-cable network. Friday night’s episode, “Sometimes a Great Nation,” scored a 1.6 rating…

Video: Online Video and Its Effect on TV

Daisy Whitney’s New Media Minute

Online Viewership Soars for Inauguration

Obama trumped Obama, with many online news outlets beating their own traffic records on Inauguration Day to surpass their previous records from Election Day. By 3:30 EST on Jan. 20, CNN.com had served more than 21.3 million live video streams,…