Cable-Station Sparring Spikes
Broadcasters Looking to Retrans-Consent Fees for New Revenue
In Depth
DTV Coupon Boss Faces Last Mile
With Switch Looming, Questions Persist
NBC Polishes Globes to Sell Last Ad Spots
Network Trying to Revive Awards in Wake of ‘08 Strike
MacWorld Looks to Future Without Jobs
Event Faces Core Issues Minus Apple
Globes Ready to Shine Again
Awards Dodge Threat of SAG Strike
Hulu as Taste Tester
Traditional Shows Drive Growing Traffic to Web Video Site
Election Keeps Cable Soaring
News Nets See Year-to-Year Growth in ’08
Column: Investment Tip for 2009: Branded Video
It may not be as catchy as Year of the Rat or Year of the Dragon, but I’m declaring 2009 the year of branded Web video. I’m not just talking about brand integration—i.e., product placement—in a Web series, though I…