Telemundo has signed two content-development deals with Hispanic marketing communications agency the Vidal Partnership targeting Hispanics ages 18-34. The deals include production integrations across three screens for Telemundo’s reality show “Letra y Musica” (Music & Lyrics) and the telenovela “Sin…
Original Web show “DadLabs” inked a sponsorship deal with Baby Bjorn that will run for six months, the show’s producers announced today. “DadLabs” Chief Creative Officer Clay Nichols said the deal is in the “six figures,” which is high for…
Musician will.i.am’s “Yes We Can” video, about Barack Obama’s presidential campaign, was the most searched-for viral video of the year, according to AOL-owned video search service Truveo. Truveo released data on most popular search trends today. It reported that after…
Citing the battered advertising budgets of automakers and retailers, research firm eMarketer revised its Internet ad spending projections to $23.6 billion this year, down slightly from its $24.9 billion estimate issued in August. Despite the small decline, online ad spending…
With New Season, New Marketing Vibe
Koppel’s Next Act
Only CW, MyNet Avoid Erosion in Target Demos
Backers Find New Faith After Market Dive
Transition Team Investigates Challenges
NBCU Research: Maintain Spending in Weak Economy