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In Depth

SAG Again Urges FCC to Boost Disclosure on Product Placement

The Screen Actors Guild is reiterating its position that the Federal Communications Commission should take an in-between step on TV product placement: Heighten requirements for disclosure at each show’s beginning and end, but not every time a product is seen….

Samsung 3Q TV-Making Loss Narrows

Samsung Electronics’ third-quarter loss from its television-making operations narrowed as shipments of its flat-panel televisions outpaced the broader market, helping it keep its worldwide lead among liquid-crystal display TV manufacturers. Profit from Samsung’s LCD panel-making business fell as TV makers…

USA/Aflac Cancer Research Spot Headed to NBC

USA Network’s partnership with insurance company Aflac in the fight against pediatric cancer for the cable network’s Characters With a Cause initiative was so successful that it’s now coming to NBC. An original story-driven spot from USA Network and Aflac…

Generate Lands Unilever as Web Show Sponsor

Web studio Generate struck an advertising deal with Unilever’s “I Can’t Believe It’s Not Butter!” to sponsor this week’s episode of the political satire Web show “Republicrats.” The show is produced by Generate and runs on MSN. Under the deal,…

Break Media Announces Job Cuts

Online video network Break Media said it let go of 11 employees and emphasized that the cutbacks are not due to the economic downturn but are part of the ordinary course of business. CEO Keith Richman said he plans to…

Powell Boosts ‘Meet the Press’ Ratings

NBC’s “Meet the Press” was the most-watched Sunday morning public affairs program for the week ending Oct. 19, according to Nielsen Media Research. The program, which featured an interview with former Secretary of State Gen. Colin Powell on Oct. 19,…

‘Gary’ Gets Time Slot Upgrade for a Week

“Gary Unmarried” will get a shot at the big time next week. CBS has decided to serve up a repeat of the “Gary” pilot in the network’s best comedy time slot: Monday at 9:30 p.m., immediately following top-rated “Two and…

‘SNL’ Ratings Soar on Palin Cameo

A visit from vice presidential candidate Alaska Gov. Sarah Palin lifted the Oct. 18 edition of “Saturday Night Live” to several new ratings highs, including its biggest viewership since 1994. Drawing 15 million viewers, the Oct. 18 episode of “SNL”…

Nielsen Resets May Sweeps

Memorial Day 2009 is no longer the end of this year’s television season, as Nielsen announced today a revision to the 2008-09 television calendar that will end May sweeps a week earlier. May sweeps for next year are now set…

FCC’s Martin Wins Title ‘Porker of the Month’ for NASCAR Sponsorship

Federal Communications Commission Chairman Kevin Martin is being named “Porker of the Month” by a government watchdog group thanks to the FCC’s $355,000 sponsorship of a NASCAR car to promote the digital TV transition. Citizens Against Government Waste today suggested…