Candidates’ Media Stance
Sen. Clinton Has Come Out Against Media Consolidation
In Depth
Ads on YouTube: A Portent for Web
Placement Limited to ‘Safe’ Video Content
Litton, Trifecta Joining Forces
Indie Syndicators to Combine Libraries
Making VOD Weekly Habit for Viewers
Music Choice Turns to Original Programs to Drive Regular Usage
Digital Transition Dominates NAB
Station Executives Seeking Equipment for Newsgathering and Broadcasting
Selling Across Platforms
Advertisers Respond to Discovery Brand on Kids Network That Teaches and Entertains
Local Live TV News Is Going Strong
Study Reports Newscasts Engage Viewers, Offer Sought-After Content
Reality of Placements
Genre Less Important Than Tailoring Promo
Quicktakes: Did ‘Today’ make a smart move by engaging Kathie Lee Gifford to co-host its fourth hour?
“Kathie Lee will always have plenty to say. However, at the time she departed from ‘Live With Regis…,’ the audience was experiencing a fatigue factor with her act. TV history does not always suggest recapturing the past works. Anyone remember…
Content Monetizing Options Abound at Mip
The annual international content market Mip TV has been the place for buyers and sellers to show their wares and make licensing deals. Over the past few years, Mip’s organizers have reacted to the evolving distribution landscape by including an…