First-Run Success Building on Brands
Exposure for New Series Depends on Marketability, Recognizable Talent
In Depth
TV Guide Network Expands Web Content
TV Guide Network is expanding its broadband video slate this year and plans to acquire and develop original scripted series for the Web for the first time. The new initiative follows the cable channel’s successful Web video efforts last year,…
HBO on Broadband Gets Test Rollout
Service Offers Downloads for High-Speed Subs
Vintage Glamour Flavors Award Show
Set Will Celebrate Golden Age of Hollywood as Veteran Production Team Assembles Again
NatGeo Turns Up Heat on Promo Campaign
Realistic-looking news bulletins from the future about flooding in New York and water emergencies in Southern California are part of a multifaceted campaign for an upcoming special on global warming on National Geographic Channel. The “bulletins” don’t mention the special,…
Rosenberg Enters New Era
Ex-Universal TV Exec Forms Digital Ad Service Company
Strike Makes Good Excuse for Some
Stars Trying to Stay on Right Side of WGA Picket Lines