ESPN Leverages Online Consumers
Growing Web Site Usage Leads Way to Cross-Promotion
Growing Web Site Usage Leads Way to Cross-Promotion
Lively Discussions Outshine Hard News
The player: Cynthia Francis, CEO of Reality Digital, an online video technology company that creates video-rich social media Web sites for media companies. The play: Reality Digital operates as a white-label service to power online video for media companies and…
Even Before Teams Are Set, Inventory Is Getting Scarce
We have editorialized consistently against the continued consolidation of media, arguing the importance of having more voices and not having the media industry controlled by fewer and fewer companies. The issue was in the news again last week when Federal…
Channel Is Still Trying to Work Out Comcast Carriage
Web Video Also Seeing Growing Acceptance
“CW Now,” the show touted for having no commercial breaks, plans to add commercials in the first quarter. The program, which airs Sundays at 7 p.m., was touted by CW network executives as a grand experiment. The half-hour show has…
Now Is Time for Advertisers to Test What Appeals to Cell Phone Video Viewers
“Building on the success of the Fox News Channel, Fox Business Network is off to a good start. With a few known personalities, a clean graphic look and a consumer-based Main Street rather than Wall Street focus, Roger Ailes is…