`Entertainment Tonight’ surging

Feb 26, 2001  •  Post A Comment

With the first full week of February sweeps wrapped, producers of weekly hours and newsmagazines had the biggest grins on their faces when the dust settled, according to Nielsen Media Research for the week ending Feb. 11.
Among the weekly competition, Paramount Domestic Television’s weekend edition of “Entertainment Tonight” led the pack, thanks to a tribute to television’s greatest scandals scoring a 5.1. With a rise of 21 percent for the week, that number marks the hour’s highest rating since Jan. 7, 1995. In fact, the figure is the highest rating among any weekly hour since the series finale of “Star Trek: Deep Space Nine” in June 1999. Year to year, the series is up 34 percent.
The second spot among weeklies was shared by a weekly staple and a powerful rookie, with “The X-Files” and “Andromeda” both finishing with a 3.9 for the week. “The X-Files” from Twentieth Television was up 15 percent for the week, while Tribune Co.’s sci-fi hour finished flat.
Next up is Studios USA Domestic Television’s departing “Xena,” with a rise of 15 percent to a 3.8, followed by Warner Bros. Domestic Television Distribution’s off-net runs of “ER” at a 3.3, a dip of 8 percent.
MGM Television’s “Stargate SG-1” led the troops below the 3.0 level as the hour finished with a 2.7 score, off 10 percent. Rookie reality hour “Maximum Exposure,” which ran into a number of XFL football pre-emptions the week before, made a dramatic comeback with a 60 percent rise to a 2.4, equaling the series’ highest rating to date.
In the magazine race, “Entertainment Tonight” raised the bar from the previous week’s season high of 7.0 with an additional 3 percent rise to a 7.2. In the key demographics, including adults 18 to 49, the strip finished first in all of syndication.
Finishing second was Warner Bros.’ “Extra” which broke a tie with King World Productions’ “Inside Edition” with a
6 percent hike to a 3.5, while “Inside Edition” slipped 6 percent to a 3.1. Warner Bros.’ “Access Hollywood” finished the week flat at a 2.8.