Mixed Signals to unveil new tools

Mar 19, 2001  •  Post A Comment

Mixed Signals Technologies is preparing to announce several newly created digital interactive television tools.
The company will introduce the products at next month’s National Association of Broadcasters’ conference in Las Vegas. Among them is a network of data monitors that can be used to manage the exchange of interactive television data between viewers’ set-top boxes.
Mixed Signals’ aggressive launch of the instruments marks a shift in strategy for the interactive television content developer. “We’re going to get more into the infrastructure technology side of the business,” Mixed Signals Chief Operating Officer Drake Smith said. To date, the venture-backed company has focused most of its efforts on producing interactive enhancements to such television programs as “Wheel of Fortune” and “Jeopardy!” In addition, Mixed Signals produces interactive features for fledgling cable channel The Game Show Network.
Changes in the venture capital markets are now forcing Mixed Signals to place more emphasis on technology infrastructure projects, Mr. Smith explained.
Mixed Signals’ primary investor to date has been Sony Pictures Digital Entertainment. The company’s last round of funding was completed last summer, according to Mr. Smith.
Last month, the company signaled its change in direction by adding a new executive to its management mix. Caroline Beck, a technology and television industry veteran, was wooed out of retirement to become the company’s new CEO.
Ms. Beck replaced outgoing CEO Alex Thompson, who remains on Mixed Signals’ board of directors. Ms. Beck, whose experience includes posts at Apple and Microsoft, has also worked at The Game Show Network, which is one of Mixed Signals’ content partners.
Supporting Ms. Beck and Mr. Smith on Mixed Signals’ management team is Joe Franzetta, who serves as the company’s senior vice president for business development and its general counsel.
This month, Mixed Signals announced that it had developed interactive features for The Game Show Network’s “Hollywood Showdown” program.