Profile: Pete Larsen

Mar 5, 2001  •  Post A Comment

Title: Director of business development for Liberate Technologies, a leading provider of a complete software platform for delivering Internet-enhanced content and applications to information appliances such as televisions, set-top boxes and game consoles.
New job: “In April, I am moving to London. I think my job title is going to be director of content. The ITV market is hopping in Europe right now. In fact, the majority of our business last year and probably this year is going to come from Europe. This stuff is not a `When it’ll happen’ or `If it’ll happen’-it’s a `How fast can we roll this stuff out’-type thing.”
Behind the ITV times: “I think [the United States] had a bit of a misstart as an industry in that we got all swept up in the `Let’s wait for the next great set-top box’-type thing. It turned out, of course, that the set-top box took a little bit longer to develop than we thought and was a bit more expensive than we thought. … But I think the United States is going to catch up quickly.”
Future of ITV: “I think the next really big application for ITV is play-along games. So if you’re watching `Family Feud,’ you can play along and compete against people across the world. The same technology that drives that can also drive gambling. It’s not going to work in the States, but there are lots of places around the world where horse racing, betting and things like that would really be a killer app.